{"id":126,"date":"2022-10-14T16:57:42","date_gmt":"2022-10-14T07:57:42","guid":{"rendered":"https:\/\/asiabusinessassembly.com\/en\/?p=126"},"modified":"2022-10-14T16:59:34","modified_gmt":"2022-10-14T07:59:34","slug":"muji-emquartier","status":"publish","type":"post","link":"https:\/\/asiabusinessassembly.com\/en\/muji-emquartier\/","title":{"rendered":"The newest MUJI store in Thailand \u201cMUJI The EmQuartier\u201d! 3rd biggest MUJI in Thailand."},"content":{"rendered":"
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Before we talking about \u201cMUJI The EmQuartier\u201d. Let\u2019s talk about the history of MUJI in Thailand.<\/p>\n\n\n\n

About MUJI (Thailand)<\/strong><\/h2>\n\n\n\n

MUJI was founded in 1980. Its origin was a thorough rationalization of manufacturing process with an eye to creating simple, low-cost and good quality products without brand. As a word \u201cMUJIRUSHI RYOHIN(Good product without brand)\u201d described.<\/p>\n\n\n\n

In 2006, MUJI entered Thailand for the first time by \u201cCentral Department Store\u201d under Central Group as a franchise. MUJI’s first branch in Thailand is at Central Chidlom.<\/p>\n\n\n\n

After the BOI(The Board of Investment of Thailand) has adjusted the rules that facilitate foreign investors to invest in Thailand more easily, the parent company of MUJI, Ryohin-Keikaku Co., Ltd. has joined hands with the Central Group in 2013. This led to the investment in establishing “Muji Retail (Thailand) Co., Ltd.” with a registered capital of 520 million baht from the vision that Thailand is one of the key bases of the Southeast Asian market.<\/p>\n\n\n\n

Since the establishment of “Muji Retail (Thailand)”, the company has always been profitable. The details are as follows.<\/p>\n\n\n\n

2014 Total revenue 458.8 million Baht \/ Profit 36.9 million Baht<\/p>\n\n\n\n

2015 Total revenue 544 million Baht \/ Profit 51.4 million Baht<\/p>\n\n\n\n

2016 Total revenue 723.2 million Baht \/ Profit 92.4 million Baht<\/p>\n\n\n\n

2017 Total revenue 871.3 million Baht \/ Profit 71.2 million Baht<\/p>\n\n\n\n

2018 Total revenue 1,018.8 million Baht \/ Profit 79.7 million Baht<\/p>\n\n\n\n

2019 Total revenue 1,144.7 million Baht \/ Profit 71.5 million Baht<\/p>\n\n\n\n

2020 Total revenue 638.7 million Baht \/ Profit 23.2 million Baht<\/p>\n\n\n\n

You can see that in 2020, during the year of COVID-19 pandemic, income has dropped a lot. Profits have also dropped a lot, but, MUJI still continues to open new branches, not only with Central Group.<\/p>\n\n\n\n

MUJI revealed that the items that generated the most sales were clothing at 50%, followed by household goods at 48% and food at 2%.<\/p>\n\n\n\n

Lastest brance<\/strong> <\/strong>\u2018MUJI The EmQuartier\u2019<\/strong><\/strong><\/h2>\n\n\n\n

MUJI new branch at The EmQuartier is the 26th branch in Thailand with a store size of over 1,500 square meters, the third largest after Samyan Mitrtown and Central Chidlom branches. It covers almost the entire 2nd floor of the EmQuartier’s Building B.<\/p>\n\n\n\n

This large branch is one of MUJI’s \u2018Big Size strategy\u2019 to support consumer demand. There are more than 3,000 products. There is also a cafe zone like MUJI Coffee Corner, a coffee corner where sweet and salty foods are sold.<\/p>\n\n\n\n

MUJI stated that Next year, MUJI also plans to open its largest store in Thailand as flagship store with an area of \u200b\u200baround 3,000 square meters.<\/p>\n